About Badass Inc.

We’re not just raising the bar – we’re transforming what it means to lead with boldness, authenticity, and fearlessness. Building Badass leaders who create Exponential Results for themselves, their teams, departments and company.

Badass Inc. is a minority and woman-owned business headquartered in Denver, Colorado. Aimed at redefining the very essence of leadership, this revolutionary movement empowers leaders to break boundaries and elevate their impact with authenticity.

Karen Brown: Founder & CEO

With 30 years of corporate leadership experience, expert-level credentials in executive leadership coaching, behavioral patterns and linguistics, applied via 20,000 hours executive coaching, I’m here to give you the tools and permission to level up.

I’m always up for a challenge. When I’m not building badass leaders, I’m a focused and fearless athlete – having completed, the Ironman World Championships in Kona, Hawaii – and competed in numerous ultra-endurance and triathlon events around the world.

It was actually during my Ironman World Championship training that I discovered the key to greater performance was identifying and addressing my blind spots. I felt trapped in repeated thinking patterns that kept me from tapping my full potential. So, I turned to a professional coach and science-based methodologies of how our minds work to break through, level up, and complete one of the toughest races in the world.

This discovery totally transformed my way of thinking and led to the creation of Badass Inc. As a coach, I want to redefine what it means to be an authentic, confident leader. I’ve experienced the exponential growth you can achieve when you tackle challenges head-on, and I’m here to share what I’ve learned and hold you accountable so you can transform into the fearless leader you’ve always dreamed of being.

I’m also the author of Unlimiting Your Beliefs: 7 Keys to Greater Success in Your Personal and Professional Life (Morgan James Publish, 2018), a frequent podcast guest, and keynote speaker for various organizations looking to tap into my knowledge on all things leadership.

Together, I hope we can challenge outdated norms, dismantle limiting patterns, and create your legacy.

"The sky's not the limit, it's just the beginning." – Chuck Yeager

Karen Brown

Our Badass Coaches

Each of our coaches has logged over 20,000 coaching hours and have had careers themselves as corporate senior executives. Uniquely combining C-suite level business acumen, behavioral science expertise, and next-level accountability, Badass Inc. coaches provide the tools and the permission to break old patterns and achieve rapid, sustainable results.

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As a high performer, I had lost sight that not all individuals are wired the same way and what motivates me, may not motivate my team. Working with my coach helped me understand that everyone is wired differently, and different people need different things to be effective. This invaluable insight has not only improved my leadership skills but also my ability to collaborate effectively with my team and teams across the entire company.

Nicole W.
Executive Vice President - First Bank

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Our IT team has grown rapidly over the years.  Due to the size of the team, reach over 400 teammates, and the speed of growth, it has become increasingly difficult to create alignment and accountability.

Christian W.
CIO of FirstBank

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My opportunity was communicating more effectively in executive level meetings. My Exponential Results coach challenged me to identify the root cause of my issue.  Like many leaders, I had attempted to implement improvements and while it worked temporarily, there was no permanent improvement.   My coach helped me realize that I needed to change my personal beliefs about myself while implementing physical changes in order for improvements to be sustained for the long-term.

Luis G.
President of Loan Review

Redefine the essence of leadership.

Contact us to discuss how you can unlock your inner badass.

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